Rosa Say was born and raised in Hawaii. She attended St. Anthony and Punahou schools, and she is a graduate of the School of Travel Industry Management at the University of Hawai‘i at Manoa. She currently lives on the Big Island of Hawai‘i with her ‘Ohana (Family).

During her 24-year career in Hawai‘i's hospitality industry, Rosa worked within the ranks of managers and leaders for Regent Hotels, Hyatt, Hilton, Sheraton, and The Ritz-Carlton Hotel Company. She has served as a manager and leader on the opening teams of eight different hotel resorts in the Hawaiian Islands . When telling her story, she explains that she chose the hotel business because of the wealth of different disciplines one can learn while working for just one employer: resort operations can include hotel lodging and residential management, food and beverage, banquets and convention services, retail and commercial management, accounting and finance, landscape and golf course maintenance, conservation and natural resources, recreational sports and the spa industry just to name a few of the learning opportunities Rosa pursued.

For her eighth and final resort opening, Rosa set her sights on learning more about land development in Hawaii , and she joined the operational team of the Hualalai Development Company in April of 1996. HDC is owner, developer, and operator of the Hualalai Resort at historic Ka‘u pulehu, a 540-unit residential resort community on the Big Island's Kohala Coast that includes ownership of The Four Seasons Resort, Hualalai. When she left Hualalai in July of 2003 Rosa was serving as vice president of operations. Currently, she runs her own company, as founder and head coach of Say Leadership Coaching™, a business dedicated to bringing nobility to the art of management and to mentoring the next generation of managers and leaders in Hawai‘i.

Rosa has recently added the title of author to her credits, and her book was recently released in November, 2004. It is called Managing with Aloha, Bringing Hawai‘i's universal values to the art of business. She currently devotes part of her writing efforts to publishing a monthly newsletter for business leaders called Ho‘ohana, and she publishes Talking Story, a weblog that serves as the online discussion pages of Say Leadership Coaching, open to all who are students and practitioners of the Managing with Aloha business philosophy.

Rosa loves to speak to people who want to change the world of work as we know it, making it a more meaningful, rewarding, and fulfilling endeavor for us all.